The Soft Market Shift: Why Value Wins and How Arlington/Roe Delivers It

As the market continues to soften, you may see more carriers chasing business, with broader appetites and aggressive pricing. While this creates opportunities, it also brings challenges, especially for E&S agents navigating shifting appetites and increased competitive pressure. Even in a soft market, your wholesaler plays a critical role in helping you protect your accounts, retain clients and grow efficiently.

Here’s how Arlington/Roe is supporting you right now:

1. We Help You Compete Beyond Just Price

When everyone is just quoting on premium, it’s actually value that wins accounts. Some examples of how Arlington/Roe brings you value include highlighting:

  • Key coverage differences
  • Carrier stability
  • Long-term considerations
  • Hidden limitations in “too good to be true” options

This helps your clients make smarter decisions without you having to undercut the premium of every quote that comes across their desk.

2. We Keep You Ahead of Appetite Changes

Soft markets shift weekly. Appetites expand…then contract…then shift again. We stay on top of:

  • Which carriers are moving into new classes
  • Which appetites are temporary
  • Where you’ll get the fastest path to a bindable quote

This saves you time and prevents wasted submissions and remarkets.

3. We Give You Tools to Be Faster and More Efficient

When premiums drop, you need volume or efficiency to maintain revenue. We support you with:

  • Online raters
  • Streamlined submissions
  • Rapid turnaround
  • Multi-carrier quoting options
  • Dedicated underwriting support

You can quote more business without sacrificing quality or burning out your team.

4. We Help You Protect Accounts for When the Market Tightens Again

Soft markets don’t last. We help ensure you’re still building:

  • Correct valuations
  • Accurate COPE details
  • Strong documentation
  • Placements with carriers that will stay invested in the account when rates shift

You won’t have to scramble later or re-educate clients who bounced around based on price alone.

5. We Expand Your Reach—Even When Carriers Loosen Up

Even if carriers are writing more business directly, you still get:

  • Access to a broader range of markets
  • Solutions for tough classes that admitted carriers won’t touch
  • Knowledge of exclusions, endorsements and unique E&S nuances
  • Product specialists in niche markets
  • Guidance on unusual or emerging exposures

Your wholesaler becomes the difference-maker as competition increases.

The softening market is changing the landscape, but it doesn’t change our partnership. You still need fast access to the right markets, smart guidance on shifting appetites, and a wholesaler who helps you win accounts on value, not just price. We’re here to help you compete, protect your clients and stay ahead of what comes next.

Andy Roe , AU, ASLI

President & Chief Operating Officer
Territories: All States
More about Andy