In 1989, the company celebrated its 25th anniversary. Jim had been highly encouraged to give the company a logo. He then stated he would pay $100 to anyone who could come up with a logo that he liked and suited Arlington/Roe.

A young staff member, who was an amateur artist, took up the challenge and designed the company’s first logo of a blue AR with a gray ribbon in between the letters. The blue stands for strength and stability and the gray stands for the company’s flexibility and adaptation as the insurance industry is hardly ever black or white.